Back in the day it was quite challenging to launch your products because the press and the newspapers were the only mode to make the consumers aware of what you are offering. Looking at the current situation and how things have changed, the process has become much simpler now. We could make use of the internet to get through the initial stages of promotion and then once the launch date nears up we could call the press and do a formal launch. The process does not look as easy as it sounds and there are many more aspects to it.
The first thing which you have to do is to start early. You might need to get the attention of all the reporters. For this to be achieved you might have to make sure that you have a solid preplan. You could make use of flyer printing online and send invitations and all the details about your launch to the press. This will start up a conversation in the industry. Outreach activities could be started 6-8 weeks prior to the launch date. You could start things off by making your products available for the top influencers in the industry. For example you could send away special packages to the lead critics in the industry so that they would write something exciting about your product and this would make the public excited for the launch.
You need to understand that for your launch to be successful you need to have a great prelaunch. Therefore, you could make use of cheap brochure printing services and send them out to the general public. You could hire individuals to give away brochures to the people who are walking on the road and even go to an extent where you send them to the houses of the general public. You could also plan something unusual during the period of the release. An example would be, you could come up with a funny video which is centered around your product or you could even create an infographic which is centered around your event. Another method which could be adopted is guerilla marketing. This is a technique which is used by businesses to promote their concepts in an unconventional way. This will make sure that you garner the attention of the general public in a memorable way.
Finally, the last method which could be adopted is marketing via social media. You could do social media giveaways and ad campaigns to get the public talking about your product. This way you could ensure that the hype is built up so that the sales would go off the roofs when the product is launched.